Market Survey Management System

Survey management platform to coordinate retail-market surveyors across Indonesia and deliver validated data to clients, with location-based features such as absence, geo-location, and surveyor trails.

Client

GfK

Duration

Delivered

Year

2023

Team Size

Delivery team

Key Outcomes

Nationwide coordinationOperational

Structured task assignment and monitoring for distributed survey teams.

Location-based validationIn place

Geo-features (attendance, trails) improve execution credibility and data trust.

Client-ready reportingFaster

Cleaner data flow and standardized formats accelerate delivery to stakeholders.

The Challenge

Ensuring Data Quality and Execution Credibility at National Field Scale

Field surveys require discipline in execution, location validation, and consistent data formats—while remaining usable for large numbers of surveyors.

Execution control and progress visibility

Supervisors need clarity on task status, blockers, and throughput.

Geo-validation and trails

Location validation must be robust without degrading usability.

Standardization across regions

Data must remain consistent even across different field conditions.

Our Approach

Field Workforce Platform With Geo-Validation and Quality Gates

Sintesa delivered task orchestration, location validation, and quality gates so collected data is consistent, credible, and ready for downstream reporting.

Task orchestration and scheduling

Assignment, monitoring, and operational workflows for supervisors.

Geo-validation and execution trails

Attendance checks, trail capture, and rule-based validations.

Data quality gates

Validation rules, completeness checks, and deduplication patterns.

Reporting outputs

Exports and dashboards aligned with stakeholder consumption needs.

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